Shorter links get better click through rates, thats why Simplified has added a link shortener to the content calendar!
To turn it on:
Log into your Simplified account
Select Social Media from the dashboard page, then select Publishing
Click the stacked three dots to the right of the account in which you would like to turn the link shortener on, then select Account Settings from the drop down menu
Then under General make sure the Shortlinks enabled boxed is checked
Save your settings by clicking the Save button. Every time you enter a URL into one of your social posts, the link will automatically be shortened once it's posted!