Shorter links get better click-through rates, that`s why Simplified has added a link shortener to the content calendar!
To turn it on:
Log into your Simplified account.
Go to the Social Media section and then select Publishing.
Open your account list by clicking the 3 stacked dots at the end of your account list, then clicking Open Full List
Click the stacked three dots to the right of the account in which you would like to turn the link shortener on, then select Account Settings from the drop down menu.
Then under General make sure the Shortlinks enabled boxed is checked.
Save your settings by clicking the Save button. Every time you enter a URL into one of your social posts, the link will automatically be shortened once it's posted!