Simplified's Analytics shows the data from your social channel from the day you enabled it forward.
However, when you're checking your social channels' performance, or creating reports, the data and metrics shown on the Analytics will still be compared to a period previous to the day you enabled Analytics on Simplified.
Here are the periods that each social media compares the data previously to the day you enabled your Simplified Analytics:
✨Facebook page: 6 months
✨Instagram Business: 6 months
✨Twitter: 28 Days
✨LinkedIn: 6 months
✨Google Business Profile: 17 months
For example: You enabled Simplified Analytics for a Facebook Page on February 26th. On March 12th you'll export a report: you notice the report is showing changes in metrics (increase/decrease of numbers).
What are these metrics/changes compared to?
In this case (Facebook Page) the metrics are compared over 6 months before the day you enabled analytics (Feb 26th) until the dates you select for your report.
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